2024口腔护理创新趋势报告

2024口腔护理创新趋势报告© 2024 CBNData. All rights reserved. 专业化精细化定制化2024口腔护理创新趋势报告CBNData ID:532014CBNData ID:532014CBNData ID:532014CBNData ID:532014CBNData ID:532014CBNData ID:532014CBNData ID:532014CBNData ID:532014CBNData ID:532014CBNData ID:532014CBNData ID:532014CBNData ID:532014CBNData ID:532014CBNData ID:532014CBNData ID:532014CBNData ID:532014CBNData ID:532014CBNData ID:532014CBNData ID:532014CBNData ID:532014CBNData ID:532014CBNData ID:532014CBNData ID:532014CBNData ID:5320142024口腔护理创新趋势报告TABLEOF CON-TENTS口腔护理市场趋势消费者趋势洞察CHAPTER 1CHAPTER 2口腔护理升级趋势CHAPTER 3总结与展望CHAPTER 4CBNData ID:532014CBNData ID:532014CBNData ID:532014CBNData ID:532014CBNData ID:532014CBNData ID:532014CBNData ID:532014CBNData ID:532014CBNData ID:532014CBNData ID:532014CBNData ID:532014CBNData ID:532014CBNData ID:532014CBNData ID:532014CBNData ID:532014CBNData ID:532014CBNData ID:532014CBNData ID:532014CBNData ID:532014CBNData ID:532014CBNData ID:532014CBNData ID:532014CBNData ID:532014CBNData ID:5320142024口腔护理创新趋势报告口腔护理市场趋势01CBNData ID:532014CBNData ID:532014CBNData ID:532014CBNData ID:532014CBNData ID:532014CBNData ID:532014CBNData ID:532014CBNData ID:532014CBNData ID:532014CBNData ID:532014CBNData ID:532014CBNData ID:532014CBNData ID:532014CBNData ID:532014CBNData ID:532014CBNData ID:532014CBNData ID:532014CBNData ID:532014CBNData ID:532014CBNData ID:532014CBNData ID:532014CBNData ID:532014CBNData ID:532014CBNData ID:5320142024口腔护理创新趋势报告4我国口腔问题人群数量逐年上升，带动社媒口腔问题讨论声量持续上涨。从消费者讨论的口腔话题来看，除了如蛀牙、拔牙等基础话题，更多向巴氏刷牙法、牙结石、牙周炎等专业话题进阶，口腔护理的细分、专业护理意识持续升级。消费者面临的口腔问题日益细分，专业护理理念进阶升级数据来源：小红书 *MAT24：2023/8-2024/7, N=780,059；MAT23：2022/8-2023/7, N= 625,97763 78 MAT23MAT24MAT23-MAT24社媒口腔问题讨论声量提及口腔问题的帖子数量（万）+25%27%156%18%109%19%117%68%31%NEW38%蛀牙口腔护理拔牙洁牙正畸牙结石牙周炎种植牙巴氏刷牙 智齿发炎MAT23-MAT24社媒消费者口腔话题关键词讨论声量讨论声量同比增速均值初级进阶同比增速AVG:25%CBNData ID:532014CBNData ID:532014CBNData ID:532014CBNData ID:532014CBNData ID:532014CBNData ID:532014CBNData ID:532014CBNData ID:532014CBNData ID:532014CBNData ID:532014CBNData ID:532014CBNData ID:532014CBNData ID:532014CBNData ID:532014CBNData ID:532014CBNData ID:532014CBNData ID:532014CBNData ID:532014CBNData ID:532014CBNData ID:532014CBNData ID:532014CBNData ID:532014CBNData ID:532014CBNData ID:5320142024口腔护理创新趋势报告49552148249258120202021202220232024E2020-2024中国口腔护理市场规模销售额（亿元）增速5中国口腔护理市场规模以4%年复合增长率稳定增长，预计2024年将突破500亿元。相较于日韩、美国、欧洲等口腔护理成熟市场，我国口腔护理人均消费较低、增速较高，有极大上升空间。中国口腔市场持续增长，对比成熟市场存在显著潜力数据来源：Euromonitor 数据说明：人均消费为2023年数据，复合增长率为2018-2023六年数据数据来源：Euromonitor 数据说明：2024E为CBNData预测255 225 209 197 194 190 127 126 35 0.5%3.4%2.8%3.2%2.5%3.2%1.4%5.9%2.6%瑞士美国英国德国法国意大利日本韩国中国2023人均口腔护理消费金额人均消费（元）复合增长率年复合增长率4%CBNData ID:532014CBNData ID:532014CBNData ID:532014CBNData ID:532014CBNData ID:532014CBNData ID:532014CBNData ID:532014CBNData ID:532014CBNData ID:532014CBNData ID:532014CBNData ID:532014CBNData ID:532014CBNData ID:532014CBNData ID:532014CBNData ID:532014CBNData ID:532014CBNData ID:532014CBNData ID:532014CBNData ID:532014CBNData ID:532014CBNData ID:532014CBNData ID:532014C