2024年第二季度苹果App+Store报告（英）

Research ReportAn analysis of delisted apps across the Apple app store in Q2 2024DELISTEDMOBILE APPSQ2 2024: Apple App StoreDELISTED MOBILE APPS IN Q2 2024 - APPLE APP STORE | © 2024 PIXALATE | PIXALATE.COM2TABLE OF CONTENTS Key Stats ………..…….……….…………………………........ 4-6Potential Factors ………..………….……………..……... 7-11Developers’ Country & Region………..………....… 10-12Top 10 Delisted Apps .………………………….………… 13-14Methodology and Disclaimer ………….…………… 15-18The importance of delisted mobile apps:Apps that have been removed from official app stores have the potential to jeopardize consumer privacy and the overall health of the app ecosystem. Despite their delisting, these apps might remain installed on users' devices, actively gathering personal information. Moreover, the influx of advertising revenue towards these apps can motivate and prolong these privacy concerns. The delisting of apps is a common practice among app stores at times to remove low-quality, non-compliant or malicious apps. Apple regularly removes such apps from its app store. While some apps are delisted for benign reasons, others are removed as a result of more nefarious behaviors, including ad fraud and non-compliance with privacy regulations. The removal (or delisting) of these apps from app stores does not necessarily mean that they disappear from user devices. As per Pixalate’s data, they can still remain on user devices and continue to run ads, leading to brand safety risks, malware and ad fraud concerns.DELISTED MOBILE APPS IN Q2 2024 - APPLE APP STORE | © 2024 PIXALATE | PIXALATE.COM3Alba Del VillarHawn SmithAd Fraud Product ManagerChief Economist DELISTED MOBILE APPS IN Q2 2024 - APPLE APP STORE | © 2024 PIXALATE | PIXALATE.COM4More than 1.5M apps were found to be delisted in the Apple app store from Q1 2021 to Q2 2024, while 1.92M are still available to download in the store as of the end of Q2 2024. In Q2 2024, 57k apps were delisted in the Apple app store. This represents a significant decrease, with 3% of apps being delisted compared to an average delisting rate of 8.2% in previous quarters, a x2.5 decrease.In Q2 2024, 99% of delisted apps had lower engagement, with fewer than 1,000 user ratings, consistent with previous quarters. Additionally, 46% of delisted apps were 'abandoned' (not updated in over two years), similar to Q2 2023. Currently, 32% of available apps in the Apple store have not been updated in two years. Moreover, 15% of delisted apps in Q2 2024 had not been updated in the last four years.Regionally, North America showed the lowest rate of delistings (1.6%), compared to LATAM (1.9%), EMEA (1.9%), and APAC (2.1%). The “Photo & Video” category had the lowest delisting rate (2%), while the “Entertainment” category had the highest (4%).EXECUTIVE SUMMARY53% (57k) of apps delisted in Q2 2024 in the Apple App Store, the lowest value ever detected*3%of apps delisted in Q2 2024, showing the lowest no. of delisted apps (57k) in the last thr