2024年亚太地区自然和冒险旅游报告（英）

1REPORTNATURE-BASED TOURISM AND ADVENTURE TOURISM IN THE APEC ECONOMIESAPEC TOURISM WORKING GROUPJuly 2024APEC Project: TWG 01 2024S “Report on the main adventure and nature tourism ex-periences and products in APEC economies”Produced by:Vice Ministry of Tourism of Ministry of Foreign Trade and Tourism of Peru (MINCETUR)With the support from: San Ignacio de Loyola University (USIL), PeruFor:Asia-Pacific Economic Cooperation Secretariat35 Heng Mui Keng TerraceSingapore 119616Tel: (65) 68919 600 Fax: (65) 68919 690 Email: info@apec.org Website: www.apec.orgCover pictureParque Arqueológico de Choquequirao© Christian Jara / PROMPERÚ© 2024 APEC SecretariatAPEC#224-TO-01.4The terms ‘national’, ‘nation’, ‘country’,or ‘state’ used in the text are for the purposes of this report and do not imply the political status of any APEC member economyPrefaceThe tourism sector has demonstrated remarkable resilience in the faceof the pandemic. According to the UNWTO (2024), international tourism has already recovered 88% of its pre-pandemic levels in 2023 and is expected to fully recover in 2024. The Asia-Pacific region has reached 65% of its pre-pandemic levels, while the Americas have reached 90%.This scenario presents a significant opportunity for tourist destinations in the APEC region to enhance their competitiveness by diversifying their tourism activities to positively impact their local communities. The nature-based tourism and adventure tourism sectors are emerging markets for different economies. In light of this, through this report, the APEC Tourism Working Group has proposed to support Driver 3 of the APEC’s Putrajaya Vision 2040, namely, Strong, Balanced, Secure, Sustainable, and Inclusive Growth. This report is designed to assist in planning, developing, and managing sustainable tourism products that will encourage economic growth and regional cooperation. The objective of this report is to examine the potential of nature and adventure tourism in APEC economies and provide valuable information that will assist in strengthening the sector’s development. The sharing of experiences and best practices between economies can facilitate the achievement of this goal.This document was made possible thanks to the generous support of Australia; Hong Kong, China; Malaysia; New Zealand; Peru; and the United States, which provided case studies. We would also like to thank the APEC Tourism Working Group (TWG) for managing the production of this report.6Trekking Ausangate, Vinicunca© Christian Jara / PROMPERÚ7AcknowledgmentThe Ministry of Foreign Trade and Tourism of Peru (MINCETUR) would like to thank the following institutions who contributed to this publication:The Ministry of Foreign Trade and Tourism of Peru (MINCETUR), Peru June 20248ContentsPreface5Acknowledgment7Abbreviations and Acronyms 111.Introduction132.Methodology162.1. Approach and Objective162.2. Data Collection 162.3. Case studies 163.Travel & Tourism sector in the APEC Economies193.1. Contribution