大视听产业发展系列报告一：2024年微短剧内容和营销研究报告

2CONTENTS34©2024.8 iResearch Inc. www.iresearch.com.cn1abc23abcabc5©2024.8 iResearch Inc. www.iresearch.com.cn202020222024126©2024.8 iResearch Inc. www.iresearch.com.cn12347©2024.8 iResearch Inc. www.iresearch.com.cnab5678©2024.8 iResearch Inc. www.iresearch.com.cn1abc2abc3abc4abc9©2024.8 iResearch Inc. www.iresearch.com.cn53.7%51.5%37.1%24.2%23.8%12ab10©2024.8 iResearch Inc. www.iresearch.com.cn80.1%52.3%7.9%3.3%96.7%9.5%90.5%13.9%86.1%bdac3bca211112©2024.8 iResearch Inc. www.iresearch.com.cn15.315.321.920.522.121.221.14935.5 5265.57077.46846.77140.96845.26790.32024.012024.022024.032024.042024.052024.062024.07金额/热力值 2024.01 2024.02 2024.03 2024.04 2024.05 2024.06 2024.0770%10.710.715.414.415.514.914.780%12.212.217.616.417.717.016.890%13.813.719.718.519.919.118.9100%15.315.321.920.522.121.221.1金额/热力值 2024.01 2024.02 2024.03 2024.04 2024.05 2024.06 2024.0770%3454.83685.94954.24792.74998.64951.34753.280%3948.44212.45661.95477.35712.75658.75432.390%4441.94739.06369.76162.06426.86366.06111.3100%4935.55265.57077.46846.77140.97073.36790.3IAPIAACPS推广+端原生429%57%14%113©2024.8 iResearch Inc. www.iresearch.com.cn60.0%20.0%20.0%15.0%10.0%10.0%10.0%10.0%5.0%60.0%57.9%40.0%42.1%32114©2024.8 iResearch Inc. www.iresearch.com.cn20% 40% 60% 80%100%20%40%60%80%100%15.83836921.841312.83496631.936612.64925801.225610.61164674.09155.51302862.24235.01352441.83724.71092322.14314.2892172.44763.5561502.76243.31631701.0204•••0%1abcd2ab15©2024.8 iResearch Inc. www.iresearch.com.cn35%44%8%2024.0119%48%2024.0224%17%50%9%2024.0331%18%44%64%16%15%6%2024.052024.0675%11%10%2024.076%32%20%42%2024.047%12721%1801751861883461351,1361,2201,1721,1921,1366082024.012024.022024.032024.042024.052024.062024.07•••abab13%4%11,208212%16©2024.8 iResearch Inc. www.iresearch.com.cn1abc2abc1718©2024.8 iResearch Inc. www.iresearch.com.cn1ab19©2024.8 iResearch Inc. www.iresearch.com.cn2024H12023202220©2024.8 iResearch Inc. www.iresearch.com.cn242418141411276633165151844736.0%31.0%54.5%40.0%24.0%26.2%23.0%40.0%42.9%31.8%37.0%2,0001652,1001772,2001832,500106100%13.6%1>15009>100012>10001>30001>10009>10003>20005>10007>10008>200010>100012>200012>10001>15001>10001>10002>15003>10003>250022122©2024.8 iResearch Inc. www.iresearch.com.cn1223©2024.8 iResearch Inc. www.iresearch.com.cn346524©2024.8 iResearch Inc. www.iresearch.com.cn12325••••••••26BUSINESS COOPERATIONwww.idigital.com.cn400 - 026 - 2099ask@iresearch.com.cnwww.iresearch.com.cn27LEGAL STATEMENTTHANKS艾瑞咨询 为商业决 策赋能