Euromonitor-零售创新：未来增长的框架（英）

© 2024 EUROMONITOR INTERNATIONAL1Not to be distributed without permission. This report includes the latest data from Euromonitor International at the time of publication in June 2024.Retail Reinvention: A Framework for Future GrowthMichelle EvansGlobal Lead, Retail and Digital Consumer InsightsEuromonitor International© 2024 EUROMONITOR INTERNATIONAL2The reinvention of retailNew business modelsDiversified revenue streamsChannel expansionShopper expectationsA framework for future growthAbout Euromonitor InternationalAbout NRFContents35111722263637© 2024 EUROMONITOR INTERNATIONAL3Since the mass production of goods became possible during the first industrial revolution, the wholesale business model has been the main way that shoppers bought goods. Retailers became the centre of the shopping experience with the physical store serving as the backdrop. But the retail sector isn’t as straightforward anymore. Digitalisation caused structural industry shifts and disrupted the buying journey. New ways of selling emerged. And shoppers set higher expectations for personalised interactions and engaging experiences. The reality: retail gets reinvented. A clear outcome of this transformation has been the rise of e-commerce, which Euromonitor International expects to drive 56% of global retail sales growth in the next five years. 56% of global retail sales growth is expected to come from the e-commerce channel over the next five yearsThe reinvention of retailSource: Euromonitor International, Passport RetailPush: What drives the industry to explore new tools for selling products?Pull: What motivates shoppers to change their browsing and buying habits? Cutting-edge technologiesNew business modelsEmerging retail channelsNew competitors and partnersExplosion of consumer dataIncreased digitalisationGreater empowermentPersonalised touchpointsEngaging experiencesIncreased values-based buying© 2024 EUROMONITOR INTERNATIONAL4New business models, channel expansion and shopper expectations continue to change the landscape. These three areas redefine industry rules and relationships—transforming the path to purchase in the process. How products are discovered and ultimately sold continues to evolve. You need to be able to navigate these dynamics at speed to protect your bottom line. That requires agility, especially as new tech gets introduced in smaller intervals and accelerates the rate of change.Euromonitor partnered with the National Retail Federation (NRF) on this report to guide the retail industry through this next phase of reinvention. You’ll read about how new business models, channels and shoppers challenge the traditional playbook and customer journey. You’ll also get a framework that defines the biggest tensions behind these shifts to help you spot potential threats and find pockets of growth. © 2024 EUROMONITOR INTERNATIONAL5Rapid digitalisation paved the way for new business models like marketplaces, direct-to-consumer (DTC) and social commerce (s-comme