菲律宾咖啡产业路线图-英-150页.pdf

PHILIPPINEROADMAP 2021-2025COFFEEINDUSTRYPHILIPPINEROADMAP 2021-2025COFFEEINDUSTRYHIGH VALUE CROPS DEVELOPMENT PROGRAMDepartment of Agriculturei iThe Philippine Coffee Industry Roadmap (2021-2025)Copyright 2022. All rights reserved.No part of this publication may be reproduced, distributed, or transmitted in any form or by any means, including photocopying, recording, or other electronic or mechanical methods, without the prior written permission of the Coordinating Office, except in the case of brief quotations embodies in critical reviews and certain other noncommercial uses permitted by copyright law. Editorial correspondence and requests to publish, reproduce or translate this publication in part or in whole should be addressed to the authors and the publisher. Published by: Department of Agriculture - Bureau of Agricultural Researchthrough the UPLB Foundation, Inc.in collaboration with the Philippine Council for Agriculture and Fisheries Coordinating Office:High Value Crops Development Program Department of AgricultureDiliman, Quezon City, PhilippinesCover & Book Design:Alphabet Communications Graphics & PrintQuezon City, Philippinesalphabetprinting@gmail.comi i iPHILIPPINE COFFEE INDUSTRY ROADMAP DEVELOPMENT TEAM Team Leader Mr. David T. Santos, KatribuCo-Team LeaderDr. Miriam D. Baltazar, CvSUTechnical ConsultantsProf. Valentino Macanes, BSUDr. Julie E. Albano, SKSUDr. Nora D. Carambas, UPLBProf. Albertson Amante, BatSUTechnical WriterMs. Maria Rowena M. Baltazar Representative from the Private SectorMs. Cherry Cruz, BCAAMs. Myrna Pablo, Former DTI RED Ms. Joji Pantoja, Coffee for PeaceMs. Ruth Novales, Nestle PhilsMr. Faustino G. Caedo, PCCI-LipaMs. Shirley Palao-Ay, TUUBENGCOGAMr. Apolonio Danlayan, Region 4A Coffee Council Ms. Alvira Reyes, PCAIMs. Pacita Juan, PCBIi vRepresentative from Department of Science and TechnologyMs. Maria Teresa de GuzmanRepresentative from Department of Trade and IndustryOIC-RED Juliet Lucas Representatives from Department of AgricultureMr. Paolo G. Tatlonghari, HVCDPMr. Noli P. Garcia, BPIMr. Bernardo P. Pascua, BSWMMs. Angelica L. Ecito, BSWMMs. Nemielynn Pangilinan, ATIMs. Rosemarie Dulla, ATIMs. Leonora V. Gabriel, AMASMr. Marlon Charles Rufo, AMASMr. Manuel Corinas, PCICMr. Joseph C. Manicad, PMSMr. Alec Karlo M. Bagunu, PMSMr. Clarence Olimpo, PCAFMs. Cindy Rose Apostol, PCAFMr. Arvin Jasper Adan, DA PCICEngr Christy Polido, BAFEEngr. Denver Camania, BAFEMs. Joan Basay, ACPCMs. Michelle Imperial, ACPC vTABLEOF CONTENTSTABLE OF CONTENTSLIST OF TABLESLIST OF FIGURESMESSAGEFOREWORDPREFACEEXECUTIVE SUMMARYINTRODUCTION Rationale Objectives Definition of Terms Data Sources and Methodology Data sources AnalyticsINDUSTRY SITUATION AND OUTLOOK Structure Performance Production, area and yield Key production areas Coffee types Domestic prices Consumption Trade Brands and players vviiixxxiixiii1445677711121515192122242527v iANALYSIS OF THE COFFEE INDUSTRY Cost and Return Analysis (per ha) Rob