忠诚度重新定义：通过高价值计划留住Turbocharge客户（英）

Loyalty RedefinedTurbocharge Customer Retention with High-Value ProgrammesNot to be distributed without permission.The data included in this document is accurate according to Passport, Euromonitor International’s market research database, at time of publication: September 2023 CONNECT WITH US© 2023 Euromonitor InternationalIn collaboration with Visa, Euromonitor International presents:Loyalty RedefinedTurbocharge Customer Retention with High-Value Programmes© Euromonitor International1 Foreward 2 Executive Summary 3 Decoding the Loyal Consumer Segments 5 Explore the Untapped Power of Emotional Loyalty 9 Boost Rewards, Elevate Engagement 11 Inspire and Thrive: The Art of Customer Motivation 12 Go Mobile First 14 Think Omnichannel: Unlock the Path to Success 15 Tap into the Future Now 19 Summary 20 Appendix: Methodology and Sources Contents© Euromonitor InternationalForewardRetaining customer loyalty has never been more challenging. In a world where consumers are battling the rising cost of living combined with endless choice within a competitive marketplace, companies risk losing their edge. But with choice comes white space opportunities and the ability to look at integrating existing programmes with payment solutions to foster more personalised relationships between the customer and the brand, leading to instant rewards through seamless interaction. The payment and rewards lifecycle are a key source of loyalty and engagement for brands within financial services and is rapidly changing. As the world’s trusted provider of payment solutions, Visa continues to be at the forefront of influencing consumer engagement. In collaboration with Visa, Euromonitor International — the leading provider of global data insights and market research — explore the new customer mindset on loyalty and aim to uncover how brands and businesses can unlock the power of choice delivered through mobile and digital platforms and inform customer decisions.We expect this essential paper to provide insights needed to prepare for a new future — how to segment the new customer, understand new patterns of behaviour, enrich customers through loyalty and much more.We showcase how emerging engagement spaces such as Web 3.0 and gamification offer new challenges and significant opportunities for brands to redefine what loyalty means and get ahead of how to align with value propositions for their customers without playing catch-up.You don’t earn loyalty in a day. You earn loyalty day-by-day Jeffrey GitomerDenise Grabow Director, Globally Loyalty and Benefits Visa, San FranciscoDr. Nadejda Popova Senior Manager — Loyalty Euromonitor International, LondonSachi Kimura Consultant Euromonitor International, Tokyo© Euromonitor InternationalConsumer expectations for instant service, seamless shopping experience and value for money alongside the digital transformation and the e-commerce revolution are transforming the business models of loyalty programs into more adaptable and innovative