2023年全球超级成分趋势白皮书

60⚫⚫⚫⚫TOP 20⚫⚫⚫⚫⚫⚫市场背景82%71%61%57%48%24%21%19%17%14%12%9%Source: TMICN=300Source: TMIC18-2430+岁岁岁成分×品类×功效Source: TMICTime: 20225-20234-20.0%-10.0%0.0%10.0%20.0%30.0%Source: TMIC3947TOP20/userid:206478,docid:128739,date:2023-06-09,sgpjbg.comSource: TMIC3947TOP20/Source: TMIC3947TOP20/61%55%51%Source: TMIC79%71%62%58%52%抗老美白控油 祛痘保湿抗敏Source: TMIC–[]Source: TMIC✓VAAAAHPR✓•••Sesderma3AA+A+AHPR+A•••SINGULADERMSOS+BIOSSANCE+TOP 3MuradaA+ADrunk Elephant9TGI=///*100,TGI0%10%20%30%40%50%60%70%80% - 500,000,000 1,000,000,000 1,500,000,000 2,000,000,000 2,500,000,000-50%-40%-30%-20%-10%0%10%20%30% - 500,000,000 1,000,000,000 1,500,000,000 2,000,000,000 2,500,000,000 3,000,000,000高消费中高消费中消费中低消费低消费0%0%Source: TMIC✓✓✓✓Source: TMICTMIC*-6%-4%-2%0%2%4%6%8% - 500,000,000 1,000,000,000 1,500,000,000 2,000,000,000 2,500,000,000-50%-40%-30%-20%-10%0%10% - 500,000,000 1,000,000,000 1,500,000,000 2,000,000,000 2,500,000,000 3,000,000,000高消费中高消费中消费中低消费低消费0%0%TGI=///*100,TGISource: TMICSource: TMIC=//➢➢➢➢➢➢✓✓✓•••Source: TMICTMIC内容来源引用：《中国医疗美容》第10卷 第9期（总第85期）2020年9月：《左旋维生素 C 在皮肤美容领域的临床应用进展》Source: TMICTMIC10-50%25s0-100%>100%成分×人群洞察Source: TMIC–[], N=213⚫⚫⚫⚫⚫⚫74%62%56%42%41%30%28%21%20%20%17%/APPBilibili/83%67%39%30%18%vlogSource: TMIC–[], N=213➢➢➢➢➢➢➢➢➢➢➢Source: TMIC–[], N=213✓✓Source: TMICTMIC+/AVCVEACEAA34%A32%44%↑VC36%VE28%19%↑A23%29%28%↑油橄榄（滋养肌肤、缓解敏感、美白）黄芪（抗老、祛斑、抗炎）仙人掌(美白、抗过敏）牛油果（抗老、润泽）甘草(抗炎抗菌）白松露（抗氧化、抗衰老、美白）橘子（美白嫩肤）茶树（抗菌舒缓）玫瑰（保湿、美白）人参（紧致、美白、保湿）樱花（紧致抗皱）白檀（保湿、抗氧化）红石榴（抗氧化、防辐射）紫苏（抗菌、抗衰、防皱）积雪草（抗菌消炎）黄瓜（深层清洁、补水）绿茶（抑制黑色素沉积） 花汁（补水、收缩净化毛孔）A-Source: TMIC, N=300TMICUVTMICuv48%3%-13%UVUVUVSource: TMICUVUVTMICuv红石榴牡丹樱花紫苏珍珠➢6368(World Oceans Day)(Oxybenzone)UVB(Octinoxate)MeccaMISTINE••••••••Source: TMICMISTINE防晒获得泰国环保机构SAN海洋友好认证*SOURCE: 数据来源于MISTINE泰国实验室内部功效数据截止2023年6月5日天猫防晒类目累计销售件数持续领先，是TOP1销量的防晒产品。➢Source: TMIC/Top 5 -➢ ABC➢CAMurad➢PRTimelessSource: ➢➢➢➢➢➢➢➢➢➢THANKS