【奥维报告】2023中国洗地机行业发展与消费洞察白皮书

2023 中国洗地机行业发展与消费洞察白皮书 目 录 第一部分 洗地机行业发展现状 .............................................................................................. 1 1.1 政策变化 ............................................................................................................................................. 1 1.2 市场规模 ............................................................................................................................................. 2 1.3 渠道结构 ............................................................................................................................................. 4 1.4 品牌竞争 ............................................................................................................................................. 5 1.5 价格分布 ............................................................................................................................................. 6 1.6 产品特征 ............................................................................................................................................. 7 第二部分 洗地机消费用户洞察 .............................................................................................. 9 2.1 人群画像 ............................................................................................................................................. 9 2.2 场景洞察 ........................................................................................................................................... 10 2.3 货品偏好 ........................................................................................................................................... 11 2.4 决策链路 ........................................................................................................................................... 11 2.5 使用体验 ........................................................................................................................................... 14 第三部分 洗地机五大场景测评 ............................................................................................16 3.1 油污场景 ........................................................................................................................................... 17 3.2 餐后场景 ........................................................................................................................................... 17 3.3 边角场景 ........................................................................................................................................... 17 3.4 宠物场景 ........................................................................................................................................... 18 3.5 浴后场景 ........................................................................................................................................... 18 3.6 产品体验 ........................................................................................................................................... 18 2023 中国