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SUSTAINABILITY IN TIMES OF UNCERTAINTY Developed in collaboration between Euromonitor and GeopostGlobal Project Manager Karolina Grigorijevaite, Inga KlebanskajaSenior Support Stella VatchevaConsulting Analyst Connor MalloySenior Solution Consultant William Cooperwww.euromonitor.com© Euromonitor International Ltd 2023. All rights reserved. The material contained in this document is the exclusive property of Euromonitor International Ltd and its licen-sors and is provided without any warranties or representations about accuracy or completeness. Any reliance on such material is made at users’ own risk. This document is confidential and for internal use by Visa Inc. and its affiliates only. Publication or making available to any third party of all or part of the material contained in this document (or any data or other material derived from it) without Euromonitor’s express written consent is strictly prohibited. Please refer to the applicable terms and conditions with Euromonitor. 20232TABLE OF CONTENTS1. Introduction 32. Sustainability as an evolving 4 concept and practice3. Blueprint for Businesses 6 navigating sustainability today 4. Consumer choice 105. Towards sustainability as a 13 shared investment 31. INTRODUCTION2022 faced simultaneous headwinds: inflation reached record levels around the globe, driven by energy and food shortages because of the war in Ukraine. The ensuing rise in interest rates coupled with growing political tensions has negatively impacted consumer and business confidence, resulting in a projected fall of real GDP to 2.3% in 2023.1Against this bleak backdrop, the issue of climate change is more pressing than ever. Following the COP272, it is widely recognised that we will miss our target to limit global warming to 1.5 Cel-sius degrees by 2050, which will have a severe impact on both wellbeing and economies. Businesses increasingly recognise the value potential of sustainability and are developing strategies to prio-ritise planet and people, alongside profit. As of 2022, 82% of companies surveyed report that climate action is very important for their business. However, many businesses3 are unsure how to translate their intenti-ons into tangible actions. 1 Euromonitor International „Global Outlook“, November 2022. 2 UN Climate Change Conference in Sharm El Sheikh, Egypt, November 2022.3 Euromonitor International „Voice of the Industry: Sustainability Survey“, January 2022. “Our in-depth study raises several pivotal facts and a major finding, which is to envisage sustainability as a shared investment” comments Yves Delmas, CEO of Geopost “This suggests that our business eco-system should coordinate the sustainability efforts made by each company to reach a higher level of shared value and impact. This exciting possibility still needs to be transformed into a concrete shared action plan. But it already answers one of the most powerful human le-vers: improve to create a better tomorrow, together”. In this White Paper,