用大趋势改变您的创新战略（英）

Transform Your Innovation Strategy with Megatrends Not to be distributed without permission.The data behind this report Every business should rely on data to drive investments. That’s why we used our Passport platform to uncover this story. You’ll find answers and opportunities that will help grow your bottom line.Passport is your go-to resource for tracking trends, markets, competitors and consumers. Euromonitor InternationalSearch for products, topics and geographies.Access the latest data and in-depth reports.Drill down to spot growth, consumption and behavioural patterns.See what’s possible with PassportEuromonitor International© 2023 Euromonitor Internationalv1 Why Megatrends Matter 3 The Most Influential Megatrends Through 2040ConvenienceDigital Living Diversity and Inclusion Experience More Personalisation Premiumisation Pursuit of Value Shopper Reinvented Sustainable Living Wellness 33 How to Use Megatrends for Strategic Planning 36 About the Author and Contributors 36 Contributors 37 Appendix contents1© 2023 Euromonitor InternationalWHY MEGATRENDS MATTER Transformational, powerful, global. That’s the magnitude of a megatrend. But what exactly are megatrends? And more importantly, how will these influence your business trajectory?For starters, megatrends are long-term, fundamental shifts in consumer behaviour. They tell you how your customers’ values, priorities and preferences are (and continue) evolving, which inform their lifestyle and consumption choices. Their characteristics can overlap and intersect—even be contradictory at times. Megatrends often transcend economic fluctuations but significantly shape market direction, competitive landscapes, purchase habits and profit. © 2023 Euromonitor International2WHy MEgATREnDS MATTERBut these aren’t overnight developments. Socioeconomic, technological and environmental drivers are underlying forces that determine how these materialise. Your strategy needs to serve and centre around your customer. Megatrends can point you in the right direction—if used to guide your decisions and business planning. And we show you how to do just that later on.Tracking and analysing megatrends will keep you one step ahead. How? Because you’ll be able to act on the ones that impact your business now and in the future. New opportunities become more apparent. Innovation becomes proactive, not reactive. And you can better adapt or pivot to keep your competitive edge. In this white paper, we outline 10 megatrends to watch over the next two decades. You’ll gain insights on these long-term behavioural changes and what you should focus on for each, so you can build a resilient business. Plus, we teach you how to incorporate megatrends into your strategy to set you up for success. These shifts are here to stay. Read on to find out which ones affect your target audience and commercial objectives. THE MOST INFLUENTIAL MEGATRENDS THROUGH 20403© 2023 Euromonitor InternationalConvenience Digital LivingDiversity a