趋势分析：指导创新的公式（英）

TREND ANALYSIS: A FORMULA TO GUIDE INNOVATIONTrends provide powerful insights. But jumping on every viral sensation, current fad or long-term development is an impossible task and won’t serve your core objectives. You need to focus on and apply the right trends for your business. That’s where our workbook comes in handy. Here, you’ll find data-driven resources and thought starters, so you can begin to find the best growth opportunities. Our goal: help you turn trends into innovations.LET’S GET STARTEDUse buttons to navigate! © 2023 EUROMONITOR INTERNATIONALBefore you jump ahead, we recommend downloading this file to your computer and using a PDF reader app (like Adobe Acrobat Reader) to save your work.TREND ANALYSISWhen do you want to implement your strategy? Click on a button! 1-2 YEARS 3+ YEARS© 2023 EUROMONITOR INTERNATIONALYOUR RESULTSTREND ANALYSISDoes your company monitor current trends?When do you want to implement your strategy? 1-2 Years© 2023 EUROMONITOR INTERNATIONAL YESWe follow an internal process. But we need the latest insights to stay up to date. NOWe need guidance on which trends are most relevant to our business.EDITSTART OVERYOUR RESULTSTREND ANALYSISYes, we follow an internal process. But we need the latest insights to stay up to date.When do you want to implement your strategy? 1-2 YearsDoes your company monitor current trends? Yes© 2023 EUROMONITOR INTERNATIONALEDITEDITSTART OVERYou’ve come to the right place! Get started with these readily available trend reports and market analysis. Top 10 Global Consumer Trends 20231NEXT STEPSYOUR RESULTSNow, answer these questions to put the trends you’re monitoring in the context of your business. START WORKSHEET2 2023 Digital Shopper Trends Current Market TrendsTREND ANALYSISNo, we need guidance on which trends are most relevant to our business.When do you want to implement your strategy? 1-2 YearsDoes your company monitor current trends? No© 2023 EUROMONITOR INTERNATIONALEDITEDITWe got you covered. First, read up on the biggest trends this year. Top 10 Global Consumer Trends 2023 2023 Digital Shopper TrendsPick two or three trends that align best with your business priorities and objectives. List those here. Now, answer these questions! START WORKSHEET123Type your answers.Trend 1:Trend 2:Trend 3:YOUR RESULTSSTART OVERTREND ANALYSISDoes your company monitor long-term trends?When do you want to implement your strategy? 3+ Years© 2023 EUROMONITOR INTERNATIONALEDITSTART OVER YESWe follow an internal process. But we need the latest insights to stay up to date. NOWe need guidance on which megatrends will have the most impact on our business.YOUR RESULTSWhen do you want to implement your strategy? 3+ YearsDoes your company monitor current trends? Yes© 2023 EUROMONITOR INTERNATIONALEDITEDITSTART OVERTREND ANALYSISYes, we follow an internal process. But we need the latest insights to stay up to date.You’ve come to the right place! Here’s our megatrend analysis repor