洞察战略地图书-战略书呆子的咖啡桌书（英）

STRATEGYMAPSA coffee table book for strategy nerdsiiFAMOUS MANAGEMENT GURU PETER DRUCKER ONCE SAID...iiiiiTell me what you value and I might believe you. But show me your calendar and your bank statement, And I’ll show you what you really value.iiiivThe same is true of understanding corporate strategyivivvUnderstanding company or competitivestrategy doesn’t come from listening to their senior executives rattle off carefully coached talking points.viInstead, corporate strategy is found, as Drucker said, where companies allocate their time and money.viviiIt is found by mining resource allocation and relationship dataWho are their vendors? Their partners, investments, M&A targets? These are the non-BS predictors of strategyviiiThe Strategy Maps in this bookshine a lighton the strategy of someof the world’s most important companiesixIf you are a data or strategy nerd like us, we think you’ll enjoy thisBig TechAmazonAppleGoogleIntelMeta MicrosoftQualcommSalesforceSnapVMwareConsumer & Retail7-ElevenAlibabaCarrefourDanoneDoorDashH&MKeringNBANestléOcadoL’OréalTwilioUnileverWalmartFinancial ServicesCoinbaseJP MorganMastercardMunich RENubankPaypalSoFiStripeHealthcareCVS HealthJohnson & JohnsonOptumIndustrialsBASFChevronEnelEquinorFedExJohn DeereRyder Schneider ElectricShellTeslaTotalEnergies125689101112131415 161718192021222324252627282930 313233343536373839404142434445464748495051525354ContentsxxiAbout this bookThe strategy maps in this book were built by the nerds at CB Insights. The CB Insights technology insights platform synthesizes, analyzes and visualizes millions of unstructured information sources to help you understand technology markets and companies in real time.For more on our software, data and research, visit www.cbinsights.com.01BIG TECH12Dig deeper into this strategy map3Dig deeper into this strategy map4Dig deeper into this strategy map5Dig deeper into this strategy map6Dig deeper into this strategy map7Dig deeper into this strategy map8Dig deeper into this strategy map9Dig deeper into this strategy map10Dig deeper into this strategy map11Dig deeper into this strategy map12Dig deeper into this strategy map13Dig deeper into this strategy map14Dig deeper into this strategy mapCONSUMER & RETAIL0216Dig deeper into this strategy map17Dig deeper into this strategy map18Dig deeper into this strategy map19Dig deeper into this strategy map20Dig deeper into this strategy map21Dig deeper into this strategy map22Dig deeper into this strategy map23Dig deeper into this strategy map24Dig deeper into this strategy map25Dig deeper into this strategy map26Dig deeper into this strategy map27Dig deeper into this strategy map28Dig deeper into this strategy map29Dig deeper into this strategy map03FINTECH31Dig deeper into this strategy map32Dig deeper into this strategy map33Dig deeper into this strategy map34Dig deeper into this strategy map35Dig deeper into this strategy map36Dig deeper into this strategy map37Dig deeper into this strategy ma