最有价值、最强大的奢侈品和高端品牌50强的2022年度报告（英）

Luxury & Premium 502022The annual report on the most valuable and strongest luxury & premium brandsSeptember 2022Brand Finance Luxury & Premium 50 2022brandirectory.com/luxury-and-premium 2Contents.© 2022 All rights reserved. Brand Finance Plc.About Brand Finance3Foreword7Executive Summary9Brand Value & Brand Strength Analysis10Brand Value Ranking (USDm)16Methodology17Our Services24Brand Finance Luxury & Premium 50 2022brandirectory.com/luxury-and-premium 3About Brand Finance.Brand Finance is the world's leading brand valuation consultancy.We bridge the gap between marketing and financeBrand Finance was set up in 1996 with the aim of 'bridging the gap between marketing and finance'. For 25 years, we have helped companies and organisations of all types to connect their brands to the bottom line.We quantify the financial value of brandsWe put 5,000 of the world’s biggest brands to the test every year. Ranking brands across all sectors and countries, we publish nearly 100 reports annually.We offer a unique combination of expertiseOur teams have experience across a wide range of disciplines from marketing and market research, to brand strategy and visual identity, to tax and accounting.We pride ourselves on technical credibilityBrand Finance is a chartered accountancy firm regulated by the Institute of Chartered Accountants in England and Wales, and the first brand valuation consultancy to join the International Valuation Standards Council.Our experts helped craft the internationally recognised standards on Brand Valuation – ISO 10668 and Brand Evaluation – ISO 20671. Our methodology has been certified by global independent auditors – Austrian Standards – as compliant with both, and received the official approval of the Marketing Accountability Standards Board.Get in Touch. linkedin.com/company/brand-finance twitter.com/brandfinance facebook.com/brandfinance youtube.com/brandfinanceFor business enquiries, please contact:Richard HaighManaging Directorrd.haigh@brandfinance.comFor all other enquiries:enquiries@brandfinance.com+44 207 389 9400www.brandfinance.comFor media enquiries, please contact:Michael JosemAssociate Communications Directorm.josem@brandfinance.comA Brand Value Report provides a complete breakdown of the assumptions, data sources, and calculations used to arrive at your brand’s value. Each report includes expert recommendations for growing brand value to drive performance and offers a cost-effective way to gaining a better understanding of your position against peers.Request your ownBrand Value ReportBenefitsContentsCompetitorBenchmarkingVisit brandirectory.com/request-a-valuationor email enquiries@brandfi nance.comBrand Valuation SummaryBrand Strength TrackingCost of Capital AnalysisRoyalty RatesCustomer Research FindingsInsightStrategyBenchmarkingEducationCommunicationUnderstandingenquiries@brandirectory.comBrand Finance Luxury & Premium 50 2022brandirectory.com/luxury-and-premium 5Brand Finance InstituteBrand Finance Institute is