Shopify：中国跨境电商DTC指南

DTCContentDTC Shopify 5DTCDTC (Direct-To-Consumer)DTC[1]1 DTC DTCDTCDTCDTC DTCDTC1 DTC DTC5DTC [2] ，2021 DTC ，Apr，2021，68.1%53.8%37.4%ShopifyShopifyGoogle[2]DTCDTCDTCDTC DTC ShopifyShopify 175Shopify 142 Shopify，DTC7ShopifySaaSShopifyShopifyShopify2 Shopify，DTC8USD$29/USD$79/USD$299/2515Shopify2 Shopify，DTC9ShopifyShopify PlusUSD $2,000ShopifyShopifyLitePlusBuy ButtonPOSShopify PlusShopify PlusShopify Plus2 Shopify，DTC017 10Shopify72 Shopify，DTC112022 11 17 7 14 2 Shopify，DTC125 6 10 7 216 19 CD250 14 2 Shopify，DTC13ShopifylogoHatchfullogologologologo2 Shopify，DTC142 Shopify，DTC15ShopifyShopifyShopifyShopifyShopifyShopify2 Shopify，DTC1612345ShopifyInstagram2 Shopify，DTC17ShopifyGoogleShopifyGoogle ChannelGoogle Merchant CenterGoogleGoogleGoogleYouTube ShopifyGoogle AdsGoogleGoogle ChannelROICNY￥3000CNY￥3000Shopify(Shopify Email)2500Shopify（Shopify Marketing）Google Channel 2 Shopify，DTC18Shopify ShippingShopifyShopify PaymentsPayPal2 Shopify，DTC192 Shopify，DTC20ShopifyShopifyGoogle ShopifyShopifyDTCShopifyGoogleShopify53 5DTC2253 5DTC23(1/2)1236453 5DTC24(2/2)PDF79101183 5DTC25PC(1/2) 1236453 5DTC26(2/2) 7893 5DTC27(1/2) 1236453 5DTC28(2/2)PayPalShopify PaySSL789103 5DTC29123453 5DTC3070%1236453 5DTC31ShopifyGoogle4 DTC33Google Ads DTC60Google Ads¥3,000¥3,000ShopifyGoogle ChannelGoogle Merchant CenterShopify“Google” Google AdsGoogle4 DTC34Google Channel Shopify Google ChannelGoogle Shopify 1-1Shopify 1-2Google Shopify (1/3)4 DTC35Google Shopify (2/3)1-3Shopify Google 1-4Google Google Ads Shopify Google 12124 DTC36Google Shopify (3/3)1-5Google4 DTC372-1Google Merchant CenterShopifyGoogleGoogle Merchant Center2-2Google(1/5)4 DTC382-312Google(2/5)4 DTC39Google 4Google(3/5)2-334 DTC40Google(4/5)2-4Google AdsGoogle AdsGoogle AdsGoogle AnalyticsGoogle AnalyticsGoogle AnalyticsGoogle Analytics123Google Analytics4 DTC41Google(5/5)2-52-6Google Shopping12344 DTC42GoogleGoogleGoogleGoogleGoogleFeedFeedGoogleGoogleGoogleYouTubeGmailGoogle30%4 DTC434 (ROAS)Merchant Center12344 DTC444 ：1.91:12022 Google(Performance Max campaigns)Google AdsGoogle Merchant Center 25 90 90 90 4 DTC45Shopify8,000+Bulk DiscountsCSVBulk DiscountsAftershipShopifyProduct ReviewsShopify Product ReviewsAftership4 DTC46DTCShopify MarketsShopify MarketsShopify Payments4 DTC47Shopify PaymentsAdvanced ShopifyShopify PlusShopify Markets ShopifyShopify Payments133Shopify Payments204 DTC48GoogleDTCShopifyGoogleGoogle Channel 400-819-048311DTC