2022年全球十大消费趋势（英）

Emerging Forces Shaping Consumer BehaviourTop 10 Global Consumer Trends 2022© Euromonitor International3Euromonitor International network and coverageABOUT EUROMONITOR INTERNATIONAL© Euromonitor International4SPEAKERSAbout the speakersAli AngusHead of LifestylesGina WestbrookDirector of Consumer TrendsNatasha CazinResearch ConsultantDavid MackinsonSenior Research ManagerBenjamin SchneideraSenior Research Analyst© Euromonitor International© Euromonitor International6Consumers in 2022CONSUMER LANDSCAPE IN 2022Source: Euromonitor International0%5%10%HousingFood and Non-Alcoholic BeveragesAlcohol and TobaccoHousehold Goods and ServicesHealth Goods and Medical ServicesClothing and FootwearCommunicationsMiscellaneous Goods and ServicesEducationLeisure and RecreationTransportHotels and Catering2021-2022 Growth in Global Consumer Expenditure by Category74%Use technology to improve their daily lives41%Make an in-store mobile payment every week39%Prefer to communicate onlineGlobal consumers shift to digital and home-centric lifestyles© Euromonitor International753%Work from home at least weekly48%Study at home at least weekly31%Entertain family and friends at home at least weeklySource: Euromonitor International Voice of the Consumer: Lifestyles Survey 2021 © Euromonitor InternationalThe Great Life RefreshPassion and purpose-driven action© Euromonitor International9Source: Euromonitor International Voice of the Consumer: Lifestyles Survey0%5%10%15%20%25%30%35%40%45%I prefer tospend mymoney onexperiences,rather thanthingsI feel I canmake adifference tothe worldthrough mychoices andactionsSpiritualbeliefs are animportant partof my lifeI have a strictboundarybetween mywork (orschool) andpersonal lifeConsumer Attitudes and Life Priorities20152021The Socialisation Paradox-50%-40%-30%-20%-10%0%10%20%30%40%$0$500$1,000$1,500$2,000$2,500$3,000201920202021Y-o-y growthUSD billionGlobal Domestic Tourism SalesSpend on travel and tourism by domestic visitorsY-o-Y growthA divided return to pre-pandemic life© Euromonitor International10Source: Euromonitor InternationalSelf-Love SeekersIndividuality and authenticity drive happiness© Euromonitor International11Tinctures and Sprays34%Topicals 19%Flower 12%Capsules9%Vapour8%Edibles 8%Beverages 4%Pre-Roll3%Concentrates 2%Other1%Global CBD Sales by Format, 2021Source: Euromonitor InternationalBackup PlannersSupply chain disruptions lead to next best options© Euromonitor International12Out-of-Stock Essential Online SKUs inSeptember 2021Note: Data pulled September 27, 2021Source: Euromonitor International ViaDigital SeniorsFrom resistance to reliance© Euromonitor International13Source: Euromonitor International Voice of the Consumer: Lifestyles Survey 20210%50%100%Buy groceries onlineStream music onlineTake part in online video gamingVisit health-related or medical sitesMake an in-store mobile paymentUse a banking serviceVisit or update social networking sitesVisit online news sitesBrowse onlineWeekly Online Activities for 60+ C