2020哔哩哔哩流量生态白皮书

2020出品人：刘瑞刚主编/访谈：郭楠首席研究分析师：路畅调研团队：郭雨薇韩雪莹谢丹李彤彤视觉设计：薛富倡010203040506070801802101001801901702804906005602019Q42020Q12020Q22020Q3月均活跃up主数量（万）月均视频投稿量（万）111211%34%26%12%17%A.0~6个月B.6~12个月C.1~2年D.2~3年E.3年以上1352%36%12%从未直播曾直播过常态化直播14151617031973%45%20212235.2%21.2%15.7%7.6%5.3%4.7%3.5%3.4%2.8%0.6%生活时尚游戏美食知识音乐影视舞蹈数码娱乐2329.93%24.96%25.64%32.48%0.00%5.00%10.00%15.00%20.00%25.00%30.00%35.00%游戏生活投稿量占比播放量占比2425262728043014.5%13.1%9.9%9.3%6.8%5.7%4.5%3.7%3.1% 3.0% 2.6% 2.6% 2.4% 2.3% 2.2% 2.1% 1.9% 1.5% 1.4% 1.1% 1.1% 1.0% 0.8% 0.8% 0.5% 0.5% 0.3% 0.3% 0.3% 0.3% 0.2% 0.1% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%0.0%2.0%4.0%6.0%8.0%10.0%12.0%14.0%16.0%上海广东北京浙江江苏四川山东福建湖南湖北河南河北安徽辽宁重庆海外陕西天津江西广西云南黑龙江山西吉林贵州海南内蒙古新疆甘肃台湾香港宁夏澳门青海杭州合肥苏州西藏3112%32%44%12%A.00后B.95后C.90后D.80后3222%27%51%333416%63%21%无有，仅分发有，并多平台创作35363747%31%18%4%A.未签约，并且不考虑签约B.未签约，仍在观望C.已签约D.已签约，对MCN的服务并不满意3831.6%21.2%22.8%26.3%10.5%26.2%3930.1%2.5%400536%51%13%全职up主非全职up主未商业化424344•••••45•••••46•••••4733%67%n=3174832%68%n=3174921%12%21%31%7%8%全为品牌方直投品牌方多，中介少品牌方、中介各半中介多、品牌方少全为中介未知n=3175006B52535455UP56FS5+Shogun InfernoFS5Timoppo57404.2w5810-15592015up606162636466676869707172737476777879808182838485868788500+1,000+500+200+100,000+89100,000,000+909192