全球中小微企业在疫情后时代的挑战、应对与转型

全球中小微企业在疫情后时代的挑战、应对与转型RESEARCH FOR MSME DAY 2022报告指导高红冰，阿里巴巴集团副总裁、阿里研究院院长张阔，阿里巴巴集团副总裁、阿里巴巴国际站总裁郑晗，阿里巴巴国际站副总裁主创甘犁，美国德州农工大学经济学教授，西南财经大学中国家庭金融调查与研究中心主任核心贡献者李挺，阿里巴巴国际站全球市场部经理张程，阿里研究院中小企业研究中心主任秦芳，谢凯，高云露，杨洋，史锦怡，西南财经大学支持机构联合国国际贸易中心A joint mandate with the World Trade Organization and the United Nations through the United Nations Conference on Trade and Development.巴西驻华大使馆墨西哥驻华大使馆中国驻加纳大使馆希腊驻华大使馆爱尔兰驻华大使馆乌兹别克斯坦驻华大使馆阿根廷共和国驻上海总领事馆加拿大驻上海总领事馆匈牙利驻上海总领事馆卢森堡大公国驻上海总领事馆 柬埔寨创业发展基金 ProColombia丹麦商业贸易协会意大利贸易局韩国中小企业和创业局马来西亚对外贸易发展局蒙古国中小企业局波兰投资贸易局挪威海产品委员会圣保罗商会埃森哲中国World Trade Centre, AccraDroploFIC ExchangeGhana SILMicro, small and medium enterprises (MSMEs) are the backbone of the global economy. They account for over 90% of companies and 70% of total employment. And as such play a vital role in international trade and development.But the past two years have been tougher than usual for MSMEs due to COVID, supply chain woes, and runaway business costs. MSMEs experienced a difficult pandemic. The primary problem was a sudden and nearly total suspension of demand due to the effects of lockdown mandates in physical-focused industries like tourism and hospitality, where MSMEs are strongly represented. At the same time, these firms experienced concurrent supply difficulties caused by congested supply chains and higher input costs. Consequently, many MSMEs have been operating on the brink of failure for the past two years. Some reports suggest they typically had only weeks to two months of liquidity before failure.Having been a part of the MSME ecosystem since 1999, Alibaba.com has always maintained a close relationship with small businesses. More than anyone else, we know the woes that MSMEs face because we hear the voices of our sellers and see the oscillating statistics that spell difficulty for micro and small firms. Maria Francesca Aceti, One of our female sellers in Italy, told me that she made her business global and minimized the effect of the pandemic thanks to Alibaba.com. Many sellers like Maria remind me again and again that we have a mission to stay with MSMEs all the time, help them, and thrive with them together.We have to recognize that MSMEs are not only critical economic players but their health and prosperity are also critical to a full and sustainable global economic recovery. Consequently, we have released this report to help return MSMEs to the center stage and facilitate broader and more practical discussions about supporting MSMEs and equipping them for greater economic impact. 开篇词张阔阿里巴巴集团副总裁，阿里巴巴国际站总裁在全球各个国家和地区的经济参与者中，中小微企业都是数量最庞大、生命力最旺盛的市场主体。他们为创造就业机会、激发创新活力、促进社会公平包容可持续发展等做出不可替代的重要贡献。“让天下没有难做的生意”，是阿里巴巴集团的使命。我们的企业文化始终关乎维护小企业的利益。阿里巴巴商业生态所服务的数以千万计的中小微企业，是与我们休戚与共的伙伴。阿里巴巴也因此成为观察中小微企业成长的重要窗口，而阿里研究院是众多观察者之一。新冠疫情的爆发和持续蔓延，给全球经济、产业和社会生活带来了诸多冲击，对中小微企业的挑战尤其巨大。在此背景下，我们希望在“联合国中小微企业日”这个有意义的日子，通过这份白皮书，讲述我们的伙伴们在此次疫情中经历的严峻困难，并基于文献研究、量化研究、问卷调查等方法，发现帮助他们加速复苏的有效举措，同时呼吁各方持续重视对他们的帮助。阿里巴巴更将积极作为，不断提升数字技术能力，帮助全球中小微企业共渡难关、重获新生。开篇词高红冰阿里巴巴集团副总裁、阿里研究院院长本报告由阿里巴巴国际站和阿里研究院联合发起，由美国德州农工大学经济学教授、西南